What Confidence At Work Means

Hi, Paul Webster here for Confidence At Work where we talk about Confidence in Marketing, Marriage and Money. Firstly let’s ask does confidence matter to you? True self-confidence is liberating, it frees us from the mind games people tend to play in attempts to control each other or to keep themselves safe from criticism or […]

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Know your Avatar or Ideal Client

Being really clear about who your ideal client is means you can focus on giving them what they need, brand your business to connect with them, talk the same language as them, advertise where they are and make decisions about your business more consistently and easily which means less stress for you.

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